“Winning: The Five Truths of Fundraising”

From the Foreword to “Winning: The Five Truths of Fundraising.”

“‘Rob, there’s a book in there somewhere.’

“In 11 years of writing the Weekend Briefing I heard that gentle nudge from many of my heroes in our profession.

“So I set out to find that book. It took a while, but I did. ‘Winning’ brings together the best of the Weekend Briefing with the most important fundraising lessons I’ve learned in the last four decades.”

From the moment I typed the first story to the last edit I kept nodding my head and saying to myself, “Yep. This is it. This is what I want to say.”

Does “Winning” include stories? Of course. But a lot more. I think you’ll be surprised how much more. Some favorite “Sunday nights” are included but many you’d expect are not. They are being saved for the second book.

A second book? You bet. It’s already underway and will be a good companion to the one I hope you’ll enjoy now.

“Winning,” is available on Amazon in print, Ebook and audiobook.

Here is the link:  https://amzn.to/33akLO2

We dabbled early on with using “North Star” as the title. I know, it’s a little lame and “Winning” makes way more sense as you will see when you dive in.

I still think about “North Star.” It’s my hope as time goes on, if you ever feel lost, or if you are new to this work and unsure where to turn, or if you ever need to be re-centered, that “Winning” can be there for you.

I believe it can.

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