A car pulled into the driveway behind me and the horn beeped. A voice called out, “Hop in!” I was parked in the driveway of Terry’s home in Boca Raton, Florida. “Let’s go have lunch at the club,” she said, as we greeted one another. We’d never met before.
I’ve seen board members bristle at the mention of “moves management.” I get it. It is an easily misunderstood term. Donors, including board members, aren’t chess pieces to be moved around. The concept of thinking through how to accompany a donor, or prospective donor, from where they are now to the point where they areContinue reading “A Rare Interview with the Founder of Moves Management”
“Fundraising is all about relationships.” We hear that so often, the words tend to go in one ear and out the other. You mean to say, fundraising isn’t about data? Analytics? Benchmarking? Crowdfunding? (I’m trying to think of the word or phrase of the moment here.) Nope. Fundraising is all about relationships.
We talk a lot about “impact investing” in advancement. If you really want to know what impact investing is all about, here you go. The development director was walking down the hall when a member of his team stopped him. “Here, you should see this.” The staff member handed him a flyer with the headline:Continue reading “The Prom”
Proactive. Reactive. That’s the difference between your approach to bequest marketing and other types of planned gifts. We find gentle, but consistent ways to invite our donors to remember our organization in their will or estate plan because that’s where 85% or more of all planned gifts come from. (I just read today about theContinue reading “Bequests or Annuities?”