Jim Nabors. Gomer Pyle. Is there a fundraising lesson there? You betcha. The Indianapolis 500 is this weekend and for those of us who can’t be there, it is really not the same since they abandoned radio for a television broadcast. The sheer artistry of the five radio announcers, painting a picture for the listenerContinue reading “A Fundraising Lesson from Gomer Pyle”
85% of all fundraisers are clueless about, or intimidated by, planned giving. That may not be spot on but it’s close. What a shame. 85% of all planned gifts made every year come from plain old wills and bequests. Simple. Easy to understand.
“There are no shortcuts to planned giving.” I cringed when I saw that. That tweet only serves to perpetuate the myth that planned giving is a secret land unreachable to most fundraisers. The truth? 85% of all planned gifts made in America today are plain old bequests that donors included in their will or estateContinue reading “Planned Giving Unmasked”
The fundraiser was feeling frisky one day. He was certain his school raised more money each year than any other school in their network around the country. He set out to confirm his suspicions.
Are you afraid of planned giving? Many development officers are. It’s the “Great Unknown” of our profession and, well, we just don’t want to go there. Let’s write another grant request, make another visit, or plan another event.