I really thought this was lost forever. I’ve searched for this essay for two years. It combines some of my very favorite things; superb writing, a story with a message, and a shared experience. According to his website, “William Zinsser is a lifelong journalist and nonfiction writer—he began his career on the New York HeraldContinue reading “Reunions”
A reader writes: “Rob, one topic I would be glad to hear more about is special events. “I recently relocated from a large university setting to a much smaller development shop. Special events occupy quite a prominent place in our fundraising strategy, and I’m constantly being asked to work on them. “It’s been quite aContinue reading “Events? Or Major Gifts?”
It was the biggest gala in our history. We’d been working for months to give it our very best. We knew it meant so much to the organization. The thing about events, you don’t get a second chance to make it right.
Events have been part of the advancement profession forever. Today this proven fundraising vehicle may be relegated to the development backseat. This technique is considered outdated by some, compared to social media and other trends of the moment. It’s interesting how often we regard the newest concepts as the best concepts. Not always so. When a fundraisingContinue reading “Why Events are So Valuable”