“Rob, what’s the worst mistake a fundraiser can make?” I’ve been asked that question many, many times. You know what? Donors can be very forgiving to a fundraiser. Being late, or talking too much. Most donors will give us a pass. In the same way, if we forget that direct mail still matters, that 85%Continue reading “The Worst Mistake”
Category Archives: Featured
Rock Bottom
January’s always been a relatively quiet month for us advancement types. Right now it’s anything but a peaceful quiet. A good friend told me this morning, “We’ve been through surges of the virus before, but this one is the worst.” It’s hard to disagree. We’re fed up. “Sick and tired” has never been more true.Continue reading “Rock Bottom”
The Third Resolution
“So,” you say, “what’s the third resolution?” You will recall at year-end we suggested there are three mantras, three resolutions that can guide your work in 2022 and beyond. The first? To be a person at peace, accepting the ups and downs of life and of our work and thereby, to acquire that most desiredContinue reading “The Third Resolution”
The Only 3 Fundraising Resolutions You’ll Need for the New Year
12% of all charitable giving takes place in the last three days of the year, which is why your donors need to be able to reach a live gift officer on the phone and why your online giving portal needs to be humming like a Maserati. In the first two weeks of the year, successfulContinue reading “The Only 3 Fundraising Resolutions You’ll Need for the New Year”
Major Gifts Book Sneak Peek
We’re halfway through! Since last Fall, and continuing now for the next six months, subscribers to The Weekend Briefing Plus receive bi-weekly installments from our new book, “(Everything I’ve Learned in 44 Years About) Major and Planned Gifts.” It’s not too late to sign up! Just click on the Subscribe link at robcummingsconsulting.com Here’s aContinue reading “Major Gifts Book Sneak Peek”