A Fundraising Lesson from Gomer Pyle

Jim Nabors.  Gomer Pyle.  Is there a fundraising lesson there? You betcha. The Indianapolis 500 is this weekend and for those of us who can’t be there, it is really not the same since they abandoned radio for a television broadcast.  The sheer artistry of the five radio announcers, painting a picture for the listenerContinue reading “A Fundraising Lesson from Gomer Pyle”

Planned Giving Unmasked

“There are no shortcuts to planned giving.” I cringed when I saw that. That tweet only serves to perpetuate the myth that planned giving is a secret land unreachable to most fundraisers. The truth?  85% of all planned gifts made in America today are plain old bequests that donors included in their will or estateContinue reading “Planned Giving Unmasked”