Proactive. Reactive. That’s the difference between your approach to bequest marketing and other types of planned gifts. We find gentle, but consistent ways to invite our donors to remember our organization in their will or estate plan because that’s where 85% or more of all planned gifts come from. (I just read today about theContinue reading “Bequests or Annuities?”
85% of all fundraisers are clueless about, or intimidated by, planned giving. That may not be spot on but it’s close. What a shame. 85% of all planned gifts made every year come from plain old wills and bequests. Simple. Easy to understand.
The fundraiser was feeling frisky one day. He was certain his school raised more money each year than any other school in their network around the country. He set out to confirm his suspicions.
Are you afraid of planned giving? Many development officers are. It’s the “Great Unknown” of our profession and, well, we just don’t want to go there. Let’s write another grant request, make another visit, or plan another event.